Build Your Advertising plan
Step #6: Pay Per Click Advertising (aka “PPC”)
At Ignition we utilize four main categories of Pay Per Click (PPC) advertising: Search, Display, Re-targeting and Native Content. For each of our campaigns we begin by looking for the “low hanging fruit” first. Our goal is to find opportunities that can begin producing a positive return on investment as quickly as possible.
The center point of most campaigns is search. It’s imperative that your business appears when people are looking for your services. People used to use the Yellow Pages. Now they use Google, Bing & Yahoo. Properly executed search engine campaigns will begin producing sales within 30 days. We research keywords, construct relevant ads, build lead-generation pages and constantly monitor the campaign. Your business will get leads from relevant customers, people that are looking for your exact products & services.
In order to be fully transparent, we separate billing for advertising spend and advertising management. The spend is the amount paid to platforms, such as Google and Facebook, for running advertisements. Clients pay the advertising spend directly, giving them complete control over the content and visibility over what is being spent. Advertising management is our role in the process. It includes powerful sales copywriting, graphics design, audience targeting, ad placement, landing page design, bid optimization and detailed analysis.
If you’re looking to start generating results quickly, our Pay Per Click Management service can start producing results in as little as two weeks.
Do you need help with managing your Pay Per Click Advertising?
Yes, please help me
No, I’ve got Pay Per Click covered