Build Your Advertising plan
Step #3: Website Optimization
The foundation of your online marketing activities is your website. It’s the bedrock upon which all promotional activities will be based. Before you invest a single dollar in digital marketing, you want to make sure that your website has it’s message right. Your website must tell your story and gradually lead visitors to take desired action.
Your website cannot simply be an online brochure that gets viewed, it must ENGAGE. Your website needs to be optimized to not just provide information, but to get visitors interacting back. Once your website is designed with interactivity in mind it’s ready for marketing.
Do you need help optimizing your website?
Yes, please help me optimize
Yes, I need a completely new website
No, my website is already awesome